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Good Goods Business Challenge 2021 - Judging Criteria

1st Challenge — Judging Criteria

Judging Criteria
Descriptions
Mark
(in %)

Social Mission and Impacts

➢ Precisely elaborate the social mission and the expectations and goals upon the completion of the challenge

➢ Upcoming business performance forecast and projection of other social benefit outcomes

10%

Creativity

➢ Innovation and originality of the storyboard

➢ Text and artwork composition and integration

➢ Impressive and effective in engaging the target audience

25%

Content and Message

➢ Clear, well organized and informative storyboard

➢ Direct and appealing presentation of the unique selling points, functions and applications of the product/service

25%

Commercial Viability     

➢ Competitiveness in the selection and quality of Product/Service and the pricing strategy

➢ Market analysis, sales potential and sustainability prospect

➢ Sales channels, financial and cost control, management and development strategies

40%

 
Total:
100%

2nd Challenge — Judging Criteria

Judging Criteria
Descriptions
Mark
(in %)

Creativity

➢ Innovation and originality of the storyboard

➢ Image, text and artwork composition and integration

➢ Impressive and effective in engaging the target audience

10%

Content and Message

➢ Clear, well organized and informative content and script write-up

➢ Direct and appealing presentation of the unique selling points, functions and applications of the product/service

➢ Effective stage setting, eye-catching props together with impressive personal appearance and grooming of the presenter create a memorable scene

30%

Video Production

➢ Film Making Skills: camera stability, techniques, use of lighting and application of camera angles

➢ Editing Techniques: the message is expressed in a clear and fluid manner

➢ Music and Sound Effects: clear and legible dialogue and appropriate background music

30%

Commercial Viability

➢ Clear positioning and tap on the target customers effectively

➢ Competitiveness in the selection and quality of Product/Service and the pricing strategy

➢ Flexibility and convenience of sales modes and channels and the post-sales delivery service and protection policy

30%

 
Total:
100%
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