Good Goods Business Challenge 2021 - Judging Criteria

1st Challenge — Judging Criteria

Judging Criteria	Descriptions	Mark (in %)
Social Mission and Impacts	➢ Precisely elaborate the social mission and the expectations and goals upon the completion of the challenge ➢ Upcoming business performance forecast and projection of other social benefit outcomes	10％
Creativity	➢ Innovation and originality of the storyboard ➢ Text and artwork composition and integration ➢ Impressive and effective in engaging the target audience	25％
Content and Message	➢ Clear, well organized and informative storyboard ➢ Direct and appealing presentation of the unique selling points, functions and applications of the product/service	25％
Commercial Viability	➢ Competitiveness in the selection and quality of Product/Service and the pricing strategy ➢ Market analysis, sales potential and sustainability prospect ➢ Sales channels, financial and cost control, management and development strategies	40％
	Total:	100％

Judging Criteria	Descriptions	Mark (in %)
Creativity	➢ Innovation and originality of the storyboard ➢ Image, text and artwork composition and integration ➢ Impressive and effective in engaging the target audience	10％
Content and Message	➢ Clear, well organized and informative content and script write-up ➢ Direct and appealing presentation of the unique selling points, functions and applications of the product/service ➢ Effective stage setting, eye-catching props together with impressive personal appearance and grooming of the presenter create a memorable scene	30％
Video Production	➢ Film Making Skills: camera stability, techniques, use of lighting and application of camera angles ➢ Editing Techniques: the message is expressed in a clear and fluid manner ➢ Music and Sound Effects: clear and legible dialogue and appropriate background music	30％
Commercial Viability	➢ Clear positioning and tap on the target customers effectively ➢ Competitiveness in the selection and quality of Product/Service and the pricing strategy ➢ Flexibility and convenience of sales modes and channels and the post-sales delivery service and protection policy	30％
	Total:	100％